There are three main reasons to use a professional email marketing platform for sending email newsletters: measurability, personalization, and targeting. With good email marketing software you can target email newsletter recipients in three different ways. Each of these targeting options has its pros and cons.
February 16th, 2008
February 9th, 2008
Web 2.0 hit company intranets, too. In 2006 the term Enterprise 2.0 was coined to describe the implementation and use of Web 2.0 technologies (”social software”) in an enterprise. Working in a big international cooperation involves lots of communication and collaboration. Some of the social tools offer great solutions to facilitate the working together.
At a conference last week I met Simon Revell, a Pfizer UK employee who had successfully helped implementing enterprise 2.0 in his organization, mainly blogs and wikis. Very interesting presentation.
February 7th, 2008
A few days ago I was asked how the Internet has changed my life, apart from it being the reason why I no longer work as a veterinarian. I spent 35 years of my life without having access to the Internet, so there are indeed a few important changes that I can talk about. If you wonder why this topic is worth a blog post you probably grew up with the Net and therefore have no idea how life would be without it.
So how did the Net change my life?
January 27th, 2008
Today I answered a question on LinkedIn about buying domain names and using third parties to assist with it. Here goes…
January 19th, 2008
Toy makers Hasbro and Mattel are trying to shut down Scrabulous, the most popular online version of Scrabble today. Scrabulous was created by Indian brothers Rajat and Jayant Agarwalla and attracts about half a million users per day. The game can be played on scrabulous.com, but most Scrabble lovers play it on Facebook, where Scrabulous is one of the top 10 applications installed. In december 2007, Hasbro sent a cease-and-desist notice to Facebook for breach of copyright.
January 14th, 2008
Die kräftig gestiegenen Preise für Erdöl und Erdgas verursachen hohe Heizkosten für Öl- und Gasheizungen. So mancher Betreiber einer alten Anlage spielt daher mit dem Gedanken, diese durch eine andere Technik zu ersetzen. Dabei wird meist zuerst an eine Wärmepumpe gedacht, bzw. vom Installateur in diese Richtung beraten. Holzpelletheizungen weisen ähnlich niedrige Energiekosten auf, werden aber meist nur von solchen Installateuren empfohlen, die auch Erfahrung mit der Technik haben. Wir hatten uns für unseren Neubau bereits vor dem ersten Gespräch mit einem Installateur für Holzpellets entschieden Warum?
