Walter Soldierer’s Blog

2nd day of a well organized IQPC conference on Web Site Globalization, Barcelona Sep 20, 2007

Laurent Ezekiel - Senior Client Partner
LBI GROUP

Dan O’Sullivan - Director
EMEA, TRANSLATIONS.COM

“Creating, Deploying and Managing a Multi-Lingual / Multi-Country User Generated Content Site”

Creating a successful community site is a big challenge:

(more…)

2nd day of a well organized IQPC conference on Web Site Globalization, Barcelona Sep 20, 2007

Niklas Schlappkohl - Senior Manager Online Globalization
STARWOOD RESORTS & HOTELS

“Using the Web to Develop Your Online Presence and to Protect Your Online Brand Equity”

Critical: Understanding cultural acceptance while protecting brand standards

Examples:

• Languages
• Salutations: Title / First Name / Last Name / Both / San (jp)
• Style, Colors, Layout
• Geosegmented functionality

(more…)

1st day of a well organized IQPC conference on Web Site Globalization, Barcelona Sep 20, 2007

Dr. Simon Lande - CEO
MAGUS

“A Guide to Defining, Implementing ang Managing Global Web Standards”

Simon Lande talked about Web Standards

• what they are and why they are important
• how to define them
• how to implement them
• how to manage them

(more…)

1st day of a well organized IQPC conference on Web Site Globalization, Barcelona Sep 20, 2007

Bruno Herrmann - Marketing Manager, Web Content
THE NIELSEN COMPANY
Chairperson’s Welcome Address:
“Web globalization is an important topic and there is room for improvement on many sites. Examples:”

• usability of flags to indicate languages or currencies (UK/US/Australia problem) - DON’T!
• AVIS.ch: No language except EN (in a multilingual country!)
• HILTI Honkong: Text on images not translated

(more…)