Walter Soldierer’s Blog

Microformats contribute to the principles of a semantic web in a very useful way. With microformats any structured or unstructured information on web pages can be given a meaning. Name and address information anywhere on the page can be tagged as belonging to personal contact information. Words like “Walter Soldierer” are meaningless to a program, but they can be turned into something the program can deal with by tagging them with microformats. The following code makes the words semantically belong to a “formatted name” (fn):

<span class=”fn”>Walter Soldierer</span>
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There are three main reasons to use a professional email marketing platform for sending email newsletters: measurability, personalization, and targeting. With good email marketing software you can target email newsletter recipients in three different ways. Each of these targeting options has its pros and cons.

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Web 2.0 hit company intranets, too. In 2006 the term Enterprise 2.0 was coined to describe the implementation and use of Web 2.0 technologies (”social software”) in an enterprise. Working in a big international cooperation involves lots of communication and collaboration. Some of the social tools offer great solutions to facilitate the working together.

At a conference last week I met Simon Revell, a Pfizer UK employee who had successfully helped implementing enterprise 2.0 in his organization, mainly blogs and wikis. Very interesting presentation.

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Today I answered a question on LinkedIn about buying domain names and using third parties to assist with it. Here goes…

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Toy makers Hasbro and Mattel are trying to shut down Scrabulous, the most popular online version of Scrabble today. Scrabulous was created by Indian brothers Rajat and Jayant Agarwalla and attracts about half a million users per day. The game can be played on scrabulous.com, but most Scrabble lovers play it on Facebook, where Scrabulous is one of the top 10 applications installed. In december 2007, Hasbro sent a cease-and-desist notice to Facebook for breach of copyright.

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You’ve probably heard about browser cookies (HTTP cookies) before. Web sites can use them to temporarily or permanently store information on your computer. Permanent cookies can therefore be used by advertising networks like Google’s Doubleclick to keep track of the sites you visit. Actually they track your web browser, not you personally. I don’t mind being tracked anonymously. However, it is technically possible to link anonymous profiling data to a person. Let me explain one such possibility. (more…)