Toy makers Hasbro and Mattel are trying to shut down Scrabulous, the most popular online version of Scrabble today. Scrabulous was created by Indian brothers Rajat and Jayant Agarwalla and attracts about half a million users per day. The game can be played on scrabulous.com, but most Scrabble lovers play it on Facebook, where Scrabulous is one of the top 10 applications installed. In december 2007, Hasbro sent a cease-and-desist notice to Facebook for breach of copyright. Continue reading
You’ve probably heard about browser cookies (HTTP cookies) before. Web sites can use them to temporarily or permanently store information on your computer. Permanent cookies can therefore be used by advertising networks like Google’s Doubleclick to keep track of the sites you visit. Actually they track your web browser, not you personally. I don’t mind being tracked anonymously. However, it is technically possible to link anonymous profiling data to a person. Let me explain one such possibility. Continue reading
What will be different 5 years from now? Let’s take a look into my crystal ball… Continue reading
Since I have first dialed up to the Internet in late 1993 I consider myself an “early adopter”. There is one trend that existed ever since Web 1.0 was born: Today’s cool stuff will be tomorrow’s ordinary stuff.
Back in the late nineties it took years for a really cool web feature to reach its expiry date, mainly because Internet users expected less than today and because development cycles were much slower due to technology limitations. Having an Internet presence was cool enough. Today, new web sites and applications can be developed in very short time, and to please the demanding internet audience, a lot more features and frequent upgrades are required.
In order to keep up with this fast changing medium, online markters need to spend a lot of time researching online. Unfortunately I can not always make sufficient time available for reading blogs and email newsletters. Listening to podcasts on my way to work helps, but podcasting does not sufficiently cover all important areas of online marketing yet. I wish I had at least one hour just for research every day. Too many of my email newsletters are trashed without reading, and too many RSS feeds create no more than a headline that is never clicked. Pressing delete on interesting subject lines really hurts.
How much of your time do you spend researching online?
Writing compatible markup for web browsers is a tedious process of trying and testing. Doing the same for graphical emails is next to impossible. Some of the most popular email clients and web mail services either support only a rudimentary set of CSS and HTML or render designs very different from others. Continue reading
I have always pointed out that an eMarketer needs to have a good understanding of the technologies involved. Don’t get me wrong, I’m not saying that every eMarketer needs a strong technology background to properly do the job. But it certainly helps a lot. Actually I would not want to do my job without this knowledge. Just a few examples: Continue reading
A funnel is often used to illustrate how many of your target audience will finally perform a desired action on the web site. For those who still believe that the mere existence of a web site is enough to get the “e” part of their marketing job done, a funnel is a handy tool to prove how wrong they are. Continue reading
Another smart acquisition by Google, proving that miniblogs are considered an important social networking phenomenon by big influencial organisations, too. I was wondering which of the miniblogs would be bought first. Twitter lost. With its strong mobile integration and RSS capabilities, Jaiku obviously was a more interesting acquisition target for Google. Lets hope that Google keeps up Jaiku’s good work. Continue reading
2nd day of a well organized IQPC conference on Web Site Globalization, Barcelona Sep 20, 2007
Laurent Ezekiel – Senior Client Partner
Dan O’Sullivan – Director
“Creating, Deploying and Managing a Multi-Lingual / Multi-Country User Generated Content Site” Continue reading