Category Archives: eMarketing

Hasbro about to take Scrabulous down

Scrabulous LogoToy makers Hasbro and Mattel are trying to shut down Scrabulous, the most popular online version of Scrabble today. Scrabulous was created by Indian brothers Rajat and Jayant Agarwalla and attracts about half a million users per day. The game can be played on scrabulous.com, but most Scrabble lovers play it on Facebook, where Scrabulous is one of the top 10 applications installed. In december 2007, Hasbro sent a cease-and-desist notice to Facebook for breach of copyright. Continue reading

Third party Flash cookies

Flash CookieYou’ve probably heard about browser cookies (HTTP cookies) before. Web sites can use them to temporarily or permanently store information on your computer. Permanent cookies can therefore be used by advertising networks like Google’s Doubleclick to keep track of the sites you visit. Actually they track your web browser, not you personally. I don’t mind being tracked anonymously. However, it is technically possible to link anonymous profiling data to a person. Let me explain one such possibility. Continue reading

Do you keep up with the change?

Since I have first dialed up to the Internet in late 1993 I consider myself an “early adopter”. There is one trend that existed ever since Web 1.0 was born: Today’s cool stuff will be tomorrow’s ordinary stuff.

Back in the late nineties it took years for a really cool web feature to reach its expiry date, mainly because Internet users expected less than today and because development cycles were much slower due to technology limitations. Having an Internet presence was cool enough. Today, new web sites and applications can be developed in very short time, and to please the demanding internet audience, a lot more features and frequent upgrades are required.

In order to keep up with this fast changing medium, online markters need to spend a lot of time researching online. Unfortunately I can not always make sufficient time available for reading blogs and email newsletters. Listening to podcasts on my way to work helps, but podcasting does not sufficiently cover all important areas of online marketing yet. I wish I had at least one hour just for research every day. Too many of my email newsletters are trashed without reading, and too many RSS feeds create no more than a headline that is never clicked. Pressing delete on interesting subject lines really hurts.

How much of your time do you spend researching online?

Google bought Jaiku

jaikuAnother smart acquisition by Google, proving that miniblogs are considered an important social networking phenomenon by big influencial organisations, too. I was wondering which of the miniblogs would be bought first. Twitter lost. With its strong mobile integration and RSS capabilities, Jaiku obviously was a more interesting acquisition target for Google. Lets hope that Google keeps up Jaiku’s good work. Continue reading