Web Site Globalization Conference - Thursday Morning Session
Thursday, September 20th, 20072nd day of a well organized IQPC conference on Web Site Globalization, Barcelona Sep 20, 2007
Niklas Schlappkohl - Senior Manager Online Globalization
STARWOOD RESORTS & HOTELS
“Using the Web to Develop Your Online Presence and to Protect Your Online Brand Equity”
Critical: Understanding cultural acceptance while protecting brand standards
Examples:
- Languages
- Salutations: Title / First Name / Last Name / Both / San (jp)
- Style, Colors, Layout
- Geosegmented functionality
